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The Adafruit MagTag Starter Kit bundles everything you need to get started with the MagTag WiFi E-Ink display. The ESP32-S2-powered board features a 2.9" gra...

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The Adafruit MagTag Starter Kit bundles everything you need to get started with the MagTag WiFi E-Ink display. The ESP32-S2-powered board features a 2.9" grayscale E-Ink screen that retains its image even when power is removed — perfect for low-power IoT dashboards, status boards, and information displays.

This kit includes a rechargeable LiPo battery for portable use (the MagTag draws just 250 µA in deep sleep for weeks of battery life), an acrylic mounting kit, and four magnetic feet so you can attach it to any metallic surface. Compatible with both Arduino and CircuitPython.

Key Features

  • ESP32-S2 with WiFi – 240 MHz processor with native USB, 4 MB flash, and 2 MB PSRAM
  • 2.9" Grayscale E-Ink Display – 296×128 pixels, 4 shades, ~1 second refresh; retains image without power
  • Low Power Design – 250 µA deep sleep for weeks of battery operation
  • Magnetic Mounting – Four magnet feet included for fridge, shelf, or workbench mounting
  • Built-in Battery ChargingUSB-C recharging with included 420 mAh LiPo battery
  • Onboard Sensors & I/O – Four NeoPixels, four buttons, accelerometer, light sensor, speaker, STEMMA QT port

Ideal For

  • IoT dashboards and WiFi-connected information displays
  • Fridge-mounted shopping lists, calendars, and message boards
  • Battery-powered sensor readout displays
  • Workshops, hackerspaces, and gifts for makers

Package Contents

  • Adafruit MagTag (2.9" Grayscale E-Ink WiFi Display)
  • 1× Acrylic + Hardware Kit for MagTag
  • 1× Lithium-Ion Polymer Battery (3.7 V, 420 mAh)
  • 1× Mini Magnet Feet (pack of 4)

Jargon buster

Plain-language definitions for the technical terms used above.

CircuitPython
A beginner-friendly version of Python designed to run directly on microcontroller boards. If a product supports CircuitPython, you can often program it by copying code files onto the board rather than setting up a more complex toolchain.
deep sleep
Deep sleep is a low-power mode where the microcontroller turns off most functions while keeping just enough circuitry active to wake up later. It is important for battery-powered projects because it can greatly extend how long the device runs between charges.
ESP32
ESP32 is a family of microcontroller modules with built-in wireless features such as Bluetooth and WiFi. Knowing this product uses an ESP32-based module helps explain how it provides wireless serial communication and firmware update features.
IoT
Short for Internet of Things, meaning physical devices that connect to networks or the internet to send data or be controlled remotely. It matters if you want projects such as connected sensors, remote controls or classroom data-logging activities.
LiPo
A lithium polymer rechargeable battery commonly used in portable electronics projects. It matters because LiPo batteries need correct charging circuitry and care, and this board includes hardware intended for that battery type.
native USB
Native USB means the microcontroller itself handles USB communication, rather than using a separate USB-to-serial chip. This matters for programming, debugging, and projects that need the board to act directly as a USB device.
STEMMA QT
A small plug-in connector system for I2C boards that lets you connect compatible sensors and controllers without soldering. It matters because it can make wiring faster and less error-prone, especially when adding several small modules to a project.
USB-C
A modern reversible USB connector used for power and data connections. On this product it matters because it can connect directly to a computer as well as to a microcontroller project.

Related Tutorials

Free guides on learn.littlebird.com.au

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