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The Adafruit MagTag is a WiFi-connected E-Ink display board powered by the ESP32-S2. Its 2.9" grayscale display retains its image even when power is removed,...

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The Adafruit MagTag is a WiFi-connected E-Ink display board powered by the ESP32-S2. Its 2.9" grayscale display retains its image even when power is removed, making it perfect for low-power IoT dashboards, status boards, and information displays that only need to update periodically.

Designed for low-power operation with built-in LiPo charging over USB-C, the MagTag draws just 250 µA in deep sleep — enough to run for weeks on a small battery. Four magnetic standoff feet (sold separately) let you mount it on any metallic surface like a fridge, shelf, or workbench.

Key Features

  • ESP32-S2 Processor – 240 MHz Tensilica with native USB, 4 MB flash, and 2 MB PSRAM (WROVER module, FCC/CE certified)
  • 2.9" Grayscale E-Ink Display – 296×128 pixels with 4 shades (white, light grey, dark grey, black); ~1 second refresh
  • Low Power Design – 250 µA deep sleep with NeoPixels and amplifier disabled
  • Built-in LiPo Charging – USB-C with battery connector for 350–420 mAh batteries
  • Four NeoPixel RGB LEDs – Side-emitting LEDs to illuminate the display
  • Four Buttons – Wake from deep sleep or select display modes
  • LIS3DH Accelerometer – Detect display orientation
  • Speaker/Buzzer – Mini Class D amplifier on DAC for tones and lo-fi audio
  • Front-Facing Light Sensor – For ambient light detection
  • STEMMA QT Port – Plug-and-play I2C for adding sensors and peripherals
  • Two STEMMA 3-Pin JST Connectors – For NeoPixels, speakers, servos, or relays
  • On/Off Switch – Plus boot and reset buttons

Ideal For

  • IoT dashboards and status displays (weather, calendar, quotes)
  • Low-power information boards on battery
  • Fridge-mounted shopping lists or family message boards
  • WiFi-connected sensor readout displays

Package Contents

  • 1× Adafruit MagTag (ESP32-S2 with 2.9" E-Ink display)
Note: Battery, magnetic feet, and STEMMA QT cables are sold separately. Compatible with both Arduino and CircuitPython.

Jargon buster

Plain-language definitions for the technical terms used above.

CircuitPython
A beginner-friendly version of Python designed to run directly on microcontroller boards. If a product supports CircuitPython, you can often program it by copying code files onto the board rather than setting up a more complex toolchain.
DAC
A digital-to-analogue converter turns numbers from the microcontroller into a real analogue voltage. It matters if you want to generate simple waveforms, audio-style signals, or variable control voltages rather than just on/off outputs.
deep sleep
Deep sleep is a low-power mode where the microcontroller turns off most functions while keeping just enough circuitry active to wake up later. It is important for battery-powered projects because it can greatly extend how long the device runs between charges.
ESP32
ESP32 is a family of microcontroller modules with built-in wireless features such as Bluetooth and WiFi. Knowing this product uses an ESP32-based module helps explain how it provides wireless serial communication and firmware update features.
I2C
I2C is a two-wire communication bus used by many sensors and small modules. It matters because several I2C devices can share the same two wires, but each device needs a compatible address and your controller must support I2C.
IoT
Short for Internet of Things, meaning physical devices that connect to networks or the internet to send data or be controlled remotely. It matters if you want projects such as connected sensors, remote controls or classroom data-logging activities.
LiPo
A lithium polymer rechargeable battery commonly used in portable electronics projects. It matters because LiPo batteries need correct charging circuitry and care, and this board includes hardware intended for that battery type.
LIS3DH
A specific low-power 3-axis accelerometer chip made by STMicroelectronics. Knowing the chip part number helps you find the correct datasheet, libraries, wiring details, and limits such as its safe voltage range.
native USB
Native USB means the microcontroller itself handles USB communication, rather than using a separate USB-to-serial chip. This matters for programming, debugging, and projects that need the board to act directly as a USB device.
NeoPixel
A type of addressable LED system where colour data is sent along a single digital data line from one LED or controller to the next. Compatibility matters because the timing and signal format must match for the lights or driver board to respond correctly.
RGB
Short for red, green and blue, usually referring to an LED that can mix those three colours. It matters because controlling an RGB LED teaches how separate outputs combine to create different colours.
STEMMA
A plug-and-cable connection system used on some maker electronics boards to make wiring simpler. If a product uses STEMMA, you need the matching cable or connector type to plug it in without soldering.
STEMMA QT
A small plug-in connector system for I2C boards that lets you connect compatible sensors and controllers without soldering. It matters because it can make wiring faster and less error-prone, especially when adding several small modules to a project.
USB-C
A modern reversible USB connector used for power and data connections. On this product it matters because it can connect directly to a computer as well as to a microcontroller project.

Related Tutorials

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